Organization of American States


Brand Identity
Graphic Standards
Instructor: Simon Johnston

The new Organization of American States mark celebrates the connection and balance of the 35 countries of North and South America. This brand captures the vibrant life of the Americas. Through the bold and clear typography, it lays the foundation to connect the OAS through multiple languages and cultures. Aiming for consistency for this large organization, the identity system was created to be utilized by both designers and non-designers.

The new purposed OAS HQ in Washington, D.C.

The essence of this identity is balance. The colors of each nations flag lies in the vibrant gradient. Therefore each country is able to identify with the brand   

Drag and drop poster system for the OAS

30+ pg Standard Graphics Manual including color, image treatments and typographic rules

Previous Project

Next Project